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Brand Visibility shows you the raw facts of your presence in ChatGPT: how many of your tracked prompts produce a response that mentions your brand, how many cite your domain as a source, and how that performance changes day over day. All figures come from captured ChatGPT responses — there is no modeling or estimation involved. You can trace every metric back to a specific response and read the exact text that produced it.

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Core metrics

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Mention rate

Mention rate is the percentage of your tracked prompts for which ChatGPT’s response includes your brand name. A mention rate of 60% means your brand appears in 6 out of every 10 prompt responses GenRank captured. Mention rate is the most direct indicator of AI discoverability. If ChatGPT does not name you in a response, a user following that conversation has no signal that you exist — regardless of how strong your traditional search presence is.

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Citation rate

Citation rate is the percentage of tracked prompts where ChatGPT cites your domain as an external source. This happens when ChatGPT uses web search to support its answer and includes your site in the citations table. Citation rate measures a different kind of presence than mention rate. Your brand can be mentioned without a citation (the model draws on training data) and cited without a prominent mention (the source appears in the table but not in the main answer text). Tracking both separately tells you whether your domain is earning authority as a reference point, not just name recognition.

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Visibility percent

Visibility percent is a composite measure of how frequently and prominently your brand appears across all captured responses. It weights mention rate and citation rate together and accounts for whether your brand appears once in passing or multiple times in a substantive role. A brand that is mentioned briefly in one sentence and a brand that is discussed across several paragraphs both count as “mentioned” — visibility percent captures the difference.

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The dashboard

The Brand Visibility dashboard gives you three levels of detail. Daily trend chart: The top of the dashboard shows your mention rate, citation rate, and visibility percent plotted over time. Each data point represents one day’s full prompt run. Use this view to spot upward and downward movements and connect them to things you’ve done — published content, earned press coverage, launched a PR campaign, or updated your website. Per-prompt breakdown: Below the trend chart, each tracked prompt is listed with its individual mention rate, citation rate, and latest visibility score. Sorting by mention rate shows you which prompts are already working. Sorting by citation rate shows where you’re earning source authority. Prompts with low scores on both dimensions are your clearest optimization targets. Full response review: Click any prompt row to open the response detail panel. You’ll see the full ChatGPT response text, your brand name highlighted wherever it appears, the citations table if one was generated, and the perception attributes extracted from that response. This is the ground truth behind every metric — the actual output ChatGPT produced for that prompt on that day.
Use the daily trend view to measure the impact of specific actions. When you publish a new article, earn a mention in a major publication, or update your product page, note the date and watch whether your mention rate or citation rate shifts in the following days. Because GenRank refreshes data daily, you’ll typically see the effect within one to two days if it’s going to register. This turns Brand Visibility into a feedback loop for your content and PR work, not just a passive reporting tool.

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What the data is based on

Every figure in Brand Visibility is derived from responses that GenRank actually captured from ChatGPT. When GenRank runs your tracked prompts, it submits each one to ChatGPT, records the full response, and parses that text for mentions and citations. The stored response is always available for review — you are never looking at an estimate of what ChatGPT might say. This matters because ChatGPT responses are not static. The model’s outputs shift as its training data is updated, as web search results change, and as the broader information environment in your category evolves. Daily capture means you’re measuring what the model actually says, not a historical approximation.
Mention rate and citation rate are calculated across all active tracked prompts in your project. If you add or remove prompts, the aggregate figures will change to reflect the new prompt set. Per-prompt history is preserved even if a prompt is later deactivated.

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Reading per-prompt results

ChatGPT’s responses vary by prompt intent. Informational prompts (“what is…”) often produce different brand distributions than comparison prompts (“which tool is best for…”) or recommendation prompts (“what should I use to…”). Prompts with strong commercial intent in your category tend to have higher brand mention density overall. If your brand is absent from high-intent prompts, that’s where visibility efforts have the most leverage.
Citations only appear when ChatGPT uses web search to support its answer. For prompts where the model answers from training data alone, no citations are generated regardless of whether your brand is mentioned. Citation rate measures a subset of responses — those where live web retrieval was triggered — so it will typically be lower than mention rate for most brands.
This typically means your brand is mentioned prominently and in substantive detail in the responses where it does appear, even though it doesn’t appear in every prompt. ChatGPT is giving you significant coverage on the prompts where you show up — the opportunity is to increase the range of prompts on which you appear.