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ChatGPT distributes attention across brands unevenly. Some names appear consistently across a wide range of prompts; others dominate specific topic clusters; others are largely absent. The Competitors view gives you a continuous, daily picture of how that distribution looks across your tracked prompt set — who is gaining ground, who is fading, and precisely where each competitor is capturing the visibility you’re not.

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What competitor tracking covers

For every tracked prompt, GenRank records all brand names that appear in the ChatGPT response — not just yours. This produces a complete map of brand co-occurrence across your prompt set, updated daily. From that data, GenRank calculates:
  • Competitor mention count: How many of your tracked prompts mention each competitor.
  • Share of voice: Each brand’s mentions as a percentage of all brand mentions across the full prompt set. This is the closest equivalent to market share within the AI answer layer.
  • Prompt ownership: The prompts where a given competitor is mentioned and you are not — their territory, in practical terms.
  • Prompt overlap: The prompts where both your brand and a competitor appear in the same response.
  • Prompt gaps: The subset of prompt ownership that represents direct competitive displacement — prompts where a competitor appears but you don’t, meaning a user following that conversation sees them and not you.
The number of competitors you can track depends on your plan: Essential supports up to 3 competitors, Pro supports up to 10, and Scale plans offer custom limits. Competitors are configured when you set up your project and can be updated from your project settings.

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Reading the competitor dashboard

The competitor dashboard has two main views. Leaderboard view: Shows all tracked competitors ranked by mention count or share of voice, with a trend indicator showing whether each is rising or falling compared to the previous period. Use this view to identify who is dominating the conversation in your category right now and whether the competitive landscape is shifting. Per-competitor detail: Click any competitor to see their prompt-by-prompt performance — where they appear, how often they’re cited, what share of voice they hold on individual prompts, and where your visibility overlaps with or diverges from theirs.

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Using prompt gaps

Prompt gaps are the most actionable output of competitor tracking. A prompt gap is any prompt where a competitor is mentioned and your brand is not. It represents a user intent your category is actively serving — but your brand is being excluded from the answer.
Think of prompt gaps as a prioritized content brief. Each gap tells you exactly which question ChatGPT is already answering with a competitor’s name attached. Those are the prompts where targeted content improvements, stronger entity signals, or earned media in that topic area are most likely to shift your inclusion rate.

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Example: using prompt gaps in practice

Suppose you run a project management SaaS. Your tracked prompts include a mix of broad category queries and specific use-case questions. Here’s how prompt gap analysis might look in practice:
Your prompt gap report shows that a competitor appears in 18 prompts where you don’t. Drilling into those 18 prompts, you notice a cluster of 7 are variations of “best project management tool for remote teams” and “how to manage distributed teams with software.” Your brand does not appear in any of them. The competitor appearing in those gaps has several recent case studies and blog posts specifically about remote team workflows.

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Tracking competitive movement over time

The competitor view is designed for continuous monitoring, not one-time analysis. Share of voice figures update daily, so you can see when a competitor starts appearing in more prompts — often weeks before that translates into detectable business impact. Early signals include a rising mention count, an expanding prompt footprint, or new citations from domains you haven’t seen them associated with before. Similarly, you’ll see when competitors lose ground. A brand that was consistently appearing in 40% of your prompts and drops to 20% over a two-week period has experienced a meaningful shift. Understanding why — a change in their content, a loss of key third-party citations, a shift in how the model categorizes them — is the kind of competitive intelligence that lets you act proactively rather than reactively.
Any instance of a competitor’s brand name appearing in a captured ChatGPT response to one of your tracked prompts. GenRank uses the brand names you specify during project setup and matches them against the full response text. Each unique response containing the brand counts as one mention for that prompt run.
Yes. You can update your competitor list from your project settings. Changes take effect on the next daily data run. Historical data for newly added competitors will not be backfilled — tracking starts from the date you add them.
GenRank tracks only the brands you’ve explicitly added as competitors. If you notice a brand name appearing in your response review panel that you haven’t tracked, you can add them to your competitor list to begin measuring them systematically.